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OPSEC BLOG
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COMMUNICATION IS EVERYTHING
"Smoke signals, Morse code, semaphore, text, email, or phone—however you send it, we’ll get your message."
May 2025
Crisis & Media Management: What Matters Most Today?
In today’s fast-moving media landscape, the key to effective crisis and media management lies in timely, transparent, and human-centred communication.
Whether facing public scrutiny, operational disruption, or reputational risk, UK companies must act fast—but not carelessly. A well-managed crisis response is built on clear, consistent messaging across all channels, with an honest and empathetic tone that speaks to people, not just stakeholders.
Trust is fragile, and in times of crisis, transparency and authenticity matter more than polish. Being upfront, taking responsibility, and showing genuine care can preserve public confidence—even in challenging moments.
The best defence? Preparation. Having a crisis plan, trained spokespeople, and monitoring tools in place means you’re ready to respond—not just react.
Feb. 2025
Crisis and Communication:
Why UK Military Organisations Must Prioritise Media Training
In today's high-stakes information landscape, UK military organisations face unprecedented challenges in managing public perception and crisis response. With escalating tensions in the Middle East and the ongoing war in Ukraine, effective media and crisis communication training has never been more crucial.
Media training equips military personnel with the skills to navigate press interactions with confidence and transparency. The Royal Air Force's No. 7644 (VR) Public Relations Squadron, for example, delivers media operations support and training to ensure personnel are prepared for high-pressure interviews and public engagements. Such initiatives foster trust and credibility in an era where misinformation spreads rapidly.
Crisis communication training is equally vital. At Cresswell Consultancy, we tailor bespoke courses designed to prepare military and defence personnel to handle real-time crises. Our specialised training ensures organisations can respond swiftly, protecting operational security while maintaining public confidence. As AI-driven decision-making becomes more prominent in government and defence strategies, clear, controlled messaging is more important than ever.
Companies such as Babcock International Group, which provide extensive training to the defence sector, recognise the necessity of integrating media and crisis communication into their programs, it is actually an urgent example for all corporate companies today. By prioritising these skills, both military personnel and their civilian counterparts can better manage evolving threats, safeguarding national security and public trust in the process.
In a world where information moves faster than the battlefield, UK military organisations must stay ahead—by mastering the art of communication.
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BENEFITS
Experienced consultants blending creative media solutions with expert problem-solving to help organisations thrive in high-pressure environments.
Delivering tailored, actionable solutions across media, crisis management, and training for sectors like healthcare, defence, and NGOs.
Over 30 years of international expertise and high-profile partnerships—our proven track record ensures exceptional results, even in the toughest situations.
Position your team for success with our innovative, results-driven strategies, empowering growth and resilience in any industry.
